Another empty shop, South Coast, NSW, Australia The advertising slogan "The Land of Smiles" has been one of the most successful advertising slogans in history. First devised by... in .... It underpinned, in a sense, a multi-billion dollar tourist industry; and it fed into people's existing preconceptions, or hopes. A desire for a better place; better than their own often grim factory towns, crowded cities and frantic lives.
WE HAVE MOVED
WE HAVE MOVED
WE HAVE MOVED
Another empty shop, South Coast, NSW, Australia The advertising slogan "The Land of Smiles" has been one of the most successful advertising slogans in history. First devised by... in .... It underpinned, in a sense, a multi-billion dollar tourist industry; and it fed into people's existing preconceptions, or hopes. A desire for a better place; better than their own often grim factory towns, crowded cities and frantic lives.